A basic design is always functional, but a great one will say something.
- Tinker Hatfield
Driven Communication designer with experience designing, directing films, leading projects. I build meaningful brands, digital products and experiences that create lasting value for modern businesses. I help brands & businesses gain a competitive advantage in the connected world.
Design for me is more than just a functional convention of solution making, it is about the story that lies behind the design. I'm a big believer of 'More than design, designers can change the world'.
As coming from a science background, I attempt to keep my reasoning and statement attached to the logical approach for design thinking. I keep an eye for details, as the great design requires consideration of the entire system to ensure that the requirements, intentions, and desires at each stage are faithfully understood & respected at all the other stages.
I work with a fine balance between logical & storytelling while designing. If it's logical people can operate with it physically, but when there is a story attached to it, people can relate with it mentally.